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Problem / Search and Social Media Gatekeepers Own Consumer Data

  • No Individual Access to Data (Locked)
  • Data Quality LOW – 3rd Party Surveillance only
  • No Data Marketplace for individuals to monetize
  • Middleman – 1/3 of every Ad dollar lost to Intermediaries (Source: eMarketer Aug 2019)

Solution / Fabric Data Marketplace

  • Individuals OWN Social Profile Data – Consumer Asset (Unlocked)
  • Data Quality HIGH – Consumer 1st party Data
  • Open Data Marketplace – Consumers can monetize
  • Remove Middleman – 100% of every Ad dollar goes to the Fabric network